In the last blog post we talked about the importance of and why it’s so relevant to businesses that want to showcase themselves to larger audiences. Also, it is said that Instagram has around a billion monthly active users, which makes it one of the biggest social media platforms in the world. Instagram launched in 2010., and the famous name originated by combining the two words, “instant camera” and “telegram”. It was created by Kevin Systrom and Mike Krieger who decided that the focus will be on photographs from the very beginning. Like a lot of other internet apps at that time, Instagram grew fast, and after introducing “hashtags”, which made content search easier, growth was rapid. What is important to mention is that in the heat of the growth , Facebook noticed the potential and bought out Instagram, making its popularity guaranteed.
Instagram Reels as competition to TikTok?
TikTok, developed when ByteDance company bought Musical.ly, (app with the same features as TikTok originally created for China market), is catching up quickly to other social media such as Instagram by numbers of active users. Considering the speed of TikTok's popularity gain, Instagram couldn’t let TikTok overtake them. So, in August 2020., after months-long testing Instagram launched Reels to which knowledge, TikTok answered that they ” ...welcome competition. To those who want to make competitive products we say, bring it on.”
The biggest advantage TikTok has is its well-designed algorithm which learns what content to show to which user faster than any other algorithms. It also has one of the biggest song databases to choose from, as well as filters and movie clips.
What are Instagram Reels then?
Instagram Reels are one out of many ways of online communication with public which allows users to create a video that lasts 15 or 30 seconds, and can be edited as multiple clips, or with implemented effects and creative tools that are at disposal on Instagram.
Creative tools that can be used when making a video:
– AR (Augmented Reality) effects – digitally-generated effects that are being added on real life pictures,
– Audio – a great number of songs to choose from the database, to which it’s possible for example, to dance without recording audio, or sing along with the song which records your audio and makes it available for others to use too,
– Timer and countdown – possibility to record with time delay which makes no-hand recordings easier,
– Align – possibility to align clips in a way which makes seamless transitions between clips,
– Speed – possibility to speed up or slow down certain parts of clips.
Reels are very easy to create in 4 steps.
*Important to mention, if you have a public account, your reel has the chance to be seen and discovered by the wider Instagram community.
Want to know how to make interesting and for your audience appealing Instagram Reels-e? Contact us and we will come up with ideas for you!
Also, we’ll create a strategic marketing plan of communication on social media, publish weekly posts, take care of online advertisements, do what’s needed to make your website appear at the top of search results so potential clients will notice your business first. We also offer consulting on how to improve your business to gain more loyal clients and how to satisfy your already loyal clients even more.
We hope that this post about Instagram Reels was informative, and provided insights in possibilities that you as a company can do to communicate with your target audience.